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About

Why Luma exists: sparkling matcha soda, made in Auckland.

I’m Alex, a Kiwi who grew up in NZ before taking off to Berlin for 10 years.

In Berlin, a cold matcha soda was my daily ritual. When I moved home to New Zealand, I couldn’t find anything like it, so I started making my own, with organic matcha and Hawke’s Bay lemon and lime juice.

I want to bring that back to NZ (for selfish reasons — I want more). But also to share products I’m passionate about with my fellow Kiwis.

We’re building Luma in public, one batch at a time. Follow along on Instagram.